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Google Clips
Many Google Clips users were dissatisfied and desired more content from their cameras. Parents, especially, felt this acutely as they felt the camera wasn't capturing the key candid moments that matched their memories. The engineering team had improved the camera's AI model in a prior launch, but users still desired more control of its output.
![Since most of Clips' experience lived off the screen, I often started ideating new features by sketching out the scene in which it was used.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b51da0623d92b0bc8076_clips-sketching.png)
![To really nail the Timelapse experience it was necessary to role-play and use the camera in my everyday life. I worked with engineers who set up multiple cameras with different frame rates to see which was the best choice.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b4c50fc956749c2b6592_clips-artifacts.png)
![I noted the ideal behavior in my sketches that I would then share with the engineers.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b4c50552bd6dfcd0773b_timelapse-behavior.png)
Solve the "missing moments" problem by providing better coverage of experiences and increasing user satisfaction by creating a new content primitive — a timelapse artifact. Ironically, it was not an "intelligent" feature. Still, it could improve user confidence in the camera's functioning, provide more coverage for the perceived missing moments, and provide a delightful new artifact.
![The various capture states and tooltips that explained to the user what the camera was doing and what the timelapse artifact was when it appeared in the content feed.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b23348d4a0245dbfdb2f_timelapse-capture.png)
![The filtering feature was developed after Timelapse to help users quickly search through their content.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b6bba0623d92b0bd85b2_clips-filters.png)
![Familiar faces was another feature developed and shipped to mitigate missed moments.](https://assets-global.website-files.com/65430577f28361eca23d5eef/6551b2344d1a59b88737ec1c_familiar-faces.png)
In user testing, 7/8 users interviewed indicated they wouldn't want to turn off this feature, a high signal that gave us the go-ahead to launch the feature to the general audience. Following the launch, users with the Timelapse feature enabled reported 16% higher content satisfaction than those without, and became the most-often-saved content type. This feature eventually influenced the implementation of the original Timelapse feature in the Pixel phone, which did not yet have one.